Blue background with floating lighter blue rectangles. A white Knowledgehook logo near the top, and an illustration of four students cheering together at the bottom

Knowledgehook ReBranding

An EdTech with big dreams of empowering the minds of tomorrow through practical and engaging math education.
I rebranded Knowledgehook from a scrappy startup into a fully realized brand system with expressive illustrations, brand guidelines, and a full website redesign that makes learning feel fun.
Services:
Brand Identity
Strategy & Positioning
Website Design
Illustrations
Pale blue background with the blue and yellow Knowledgehook Logo in front
Laptop is open to a referral page on the Knowledgehook website.
An over view of pamphlets, brochures, business cards, and folders all branded to Knowledgehook are laid out on a white surface
Person holding phone with the Knowledgehook website homepage open
Collage of students and a teacher using tablets and laptops with educational activity interfaces visible on their screens.
2 Rollup banners with a yellow background behind them. Both banners talk about benefits signing up for Knowledgehook with minimal illustrations on each
Cartoon character with brown hair, green glasses, wearing a navy shirt and green pants showing six different facial expressions: angry, confused, neutral, happy, laughing, and smiling.
Promo image for an educational math game by Knowledgehook called Minecart
An over view of pamphlets, brochures, business cards, and folders all branded to Knowledgehook are laid out on a white surface
Dark blue background with a minimal illustration of two teachers reclining in armchairs in front of a fireplace. The text reads "Happy Winter Break! Enjoy spending time with family and friends"
Hand holding a smartphone displaying Knowledgehook Teacher Support #12 social media post with an illustrated woman and blue background.
Open laptop on table. Pricing page is open
Hardcover book is open on a light grey table. The cover is blue and the book is open to an illustrated diagram
Bright yellow background with minimal illustration in the middle showing 4 students cheering at their desks
The Knowledgehook logo.
Let's make your brand
feel like it should

Let's make your brand
feel like it should

Book A Call
If your branding doesn’t quite match the level you’re operating at, we should talk.