An EdTech with big dreams of empowering the minds of tomorrow through practical and engaging math education. I rebranded Knowledgehook from a scrappy startup into a fully realized brand system with expressive illustrations, brand guidelines, and a full website redesign that makes learning feel fun.
While working as an in-house designer, I was assigned this branding project for Leaders Day Conference, an exclusive training event for district-level educators.
I was tasked with creating a brand family for Impact Stories, a celebration of school teacher's efforts and accomplishments in their classrooms. The result is a collection of connected logos and branded collateral.
Flux is a personal design project I created to develop my hand-lettering and composition skills. What started as logo sketch explorations became a full brand identity with product and promotional design.