A cyber security brand designed to actually speak to its users. No complex jargon, just straight up help. Exo has your back making sure your time on the internet is scam free always. I developed the brand strategy, visual identity, and tone of voice to feel palyful and human, speaking to young users like a friend who actually cares.
Services:
Brand Identity Strategy & Positioning Tone of Voice Website Design
While working as an in-house designer, I had the opportunity to refresh Knowledgehook's brand, including the main logo, colours, typography, illustrations, and style guides.
Freelance project for a non-profit organization, designing both a book cover and interior with illustrations for two books by the same author. The designs have hand-lettered titles, illustrated covers, and illustrations throughout that utilize AR technology.
Jay's Cafe is a personal design project for a cozy cafe. Exchanging small tables for comfy booths and couches, Jay's Cafe provides a friendly atmosphere to spend the day in. The logo and designs reflect the warm and inviting tone for this fictional cafe.