Image of multiple energy drink cans laid out on a dark table. A hand reaches for the one in the middle

Flux Energy Drink Branding

An energy drink that thrives in chaos and brings flow to the scattered. Flux believes energy should both empower and support focus. I developed the brand strategy, and created a bold and expressive identity that visually captured the feeling of movement, rhythm, and momentum for ambitious and creative people.
Services:
Brand Identity
Strategy & Positioning
Packaging
Vibrant pink background with swirling lines circling around the logo for Flux
Image of multiple coasters branded with Flux branding. One is bright pink with a white logo and dark text, and the other is dark with a small pink logo.
3 vibrant backgrounds (blue, pink, and orange), with 3 different energy drink cans in front
Image of a guy outside with a baseball cap on, drinking from a Flux energy drink can.
A flag blowing in the wind. The flag is bright pink with a dark grey Flux logo at the bottom, and a tagline at the top reading "Spark flow today"
Image of a guy standing outside holding a Flux energy drink can.
Close-up of a cold, iced black and purple can of energy drink labeled 'Açai' with water droplets and icicles.
A white T-Shirt laying on a table with a pink Flux logo on it
A billboard ad of Flux Energy drink. It reads "Get lost in the moment"
Dark navy background with a dotted pattern, with a bright white Flux logo in the middle
Let's make your brand
feel like it should

Let's make your brand
feel like it should

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If your branding doesn’t quite match the level you’re operating at, we should talk.