Bright neon green background with text in the middle saying "Smart money habits start here". Illustrations on both sides of the text.

Spendsafe Marketing & Strategy

With cash disappearing, kids need a safe and modern way to understand and manage their own spending. This is exactly what Spendsafe is fired up about and delivering on every day, an app that teaches smart money habits for kids. I stepped in and helped create on-brand collateral and marketing content, as well as help update their existing brand guideline with a solid strategic foundation.
Services:
Strategy & Positioning
Marketing Designs
Print Collateral
Minimal neon green background with Spendsafe logo in front
A booth at a tradeshow that's branded for Spendsafe. colours are dark navy blue, bright neon green, and minimal light blue/green gradient. Signs in the back of the booth show the Spendsafe logo, pictures of the app and the debit card, and taglines saying "Smart money habits start here", and "Raise financially independent kids"
Minimal light green/blue gradient background with Spendsafe logo at top, text that reads "Money skills start small. One tap at a time", and an image of a person holding a phone with the Spendsafe app open on it as the main focus
Image of an excited girl with a neon green background behind, excitedly holding up a spendsafe debit card
Minimal light green/blue gradient background with Spendsafe logo at top, text that reads "Turn spending into learning", and an image of a Spendsafe debit card as the main focus
Person in their home holding an open pamphlet. The pamphlet shows benefits to parents and kids to sign up for Spendsafe.
A rollup banner in a park. It reads "Ask us how you can win $1,000 to kick start your child's financial journey."
Illustrations showing the ways Spendsafe helps kids learn about money. From top to left, "Parents set it up", Fund + assign chores/tasks", "Parents stay in control", and "Kids spend, save, and earn".
Minimal dark navy blue background with flowing line neon green line in the background, coming to a point neat the middle. Beside the point is the Spendsafe logo and a tagline saying "Smart money habits start here"

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Let's make your brand
feel like it should

Let's make your brand
feel like it should

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If your branding doesn’t quite match the level you’re operating at, we should talk.
Stylized white letters J and K connected, on a transparent background.
All Work © Jeremy King Design 2026